Welcome to the Hive, Anana.
Ricardo, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Anana is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US hotel property mapped, the 11,000 that look like your best-fit commercial teams, and three campaigns we'd run for Anana in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Anana.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a founder-led sales motion, and a commercial team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 8,400 to 14,000 more of your best customers?
You already have the dream ones: the hotels that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 8,400 to 14,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a hotel.
Every US hotel sits in a public registry with room count, brand affiliation, and the names of the commercial leaders who buy. We build the list from Google Maps and STR-style property data, enrich the DOSM, CRO and CMO contacts, and time the sends to the budget and RFP calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 55,895 US hotel properties and reach out when the right signal shows up, so Anana is the first name a DOSM thinks of when guest and demand intelligence comes up.
- New DOSM, CRO or GM hireLinkedIn and property press releases. New commercial leaders reset the tech stack in year one.
- RevPAR or occupancy missPublic market reports by submarket. A soft quarter triggers budget for demand visibility.
- Renovation or brand conversionFranchise disclosure filings and local permits. New flag means new commercial systems.
- Review volume or rating shiftTripAdvisor and Google review counts. A spike signals a guest-experience problem worth investigating.
- Group RFP postedCvent and supplier RFP boards. An open RFP means active group-sales evaluation.
- Conference rostersHITEC, AHLA, NYU Hospitality Investment Conference. Anyone attending is shopping the category.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps hotel category, STR/AHLA property data, and state hotel licensing records. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Ricardo, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.